We Asked An Expert: Top Tips To Stand Out Online
Marketing expert and Cool Mom podcaster, Emily de Santos, gives us her top tips to stand out in a crowded online market and answers some of your most thought-provoking questions. Online is now filled with numerous businesses that offer similar products or services and standing out in the global marketplace can be a daunting task. Finding ways for your brand or company to stand out is crucial to your success. With so many options online, customers are becoming more selective about how they spend their money; and who they decide to work with. Be unique, stand out, post on social media– it sounds so much easier than done. Emily is here to answer a few questions and guide us through the process.
While I’ve worked with every budget imaginable (Lululemon had some deep pockets), I believe you can still accomplish a lot with a smaller budget. First, focus on who your ideal customer is - get super clear and granular on who this person is. From there, identify where this person hangs out, and devote most of your budget and energy there. For example, if your ideal client is ages 40-55, they are most likely not on TikTok, and your efforts there can go unnoticed.
My definition of branding is anything your clients or customers interact with that is unique to your business. Branding is vital to the longevity of your business. Without branding, you are playing the short game and focused solely on quick hits of income.
Brand loyalty is built through trust, consistency, and quality. Ensure that all your operations are in order, your quality control is excellent, and your customer service is first-class. Think of it this way: if a customer interacts with your brand and doesn’t have a good experience, they won’t become a repeat customer; and they certainly won’t be telling their friends about you.
When thinking about your target market, you want to be able to answer the following:
- Who is your ideal client/customer? I like to get very granular with this and answer everything from their age and relationship status, to their hobbies and interests.
- What is the problem they have that your product/service solves?
- What are competitors in the space doing? And how can I differentiate myself?
Once you can clearly answer the questions above, you can establish 1-3 key customer personas and create your target market.
My top tips for standing out online are:
- Ensure your branding reflects exactly who you are, and what your values are. This makes it easy for your customers to know, like, and trust you (and buy from you).
- Build on the above - stay authentic to who you are, either individually or as a business.
- Treat your customers like gold. This goes a long way in not only creating brand loyalty, but can easily differentiate you from the competition also.
Canva - my absolute favorite…simple graphic design software anyone can use.
Asana - easy project management tool
Dubsado - business management solution + CRM
Planoly - my favorite Instagram scheduler
Calendly - easy way for your clients to book in with you!
ChatGPT - ai program for creating copy
About Emily de Santos and Rosa Media Co.
Emily — a storyteller at heart, and a brand and marketing maven with over 10 years’ experience building brand awareness & creating strategies that convert. She’s worked in a variety of settings including directly with clients, in-house and in an agency, allowing her to have a balanced and deep knowledge base of what truly works.
A lot of her magic comes from both her creativity, and her ability to connect and communicate with team members, vendors, and audiences alike.
Emily is a mom to two beautiful boys and a lover of good food, wine, and coffee. “I ditched the corporate hustle paradigm years ago and am currently enjoying life with my family in Brazil near the beach. Fun fact: the name Rosa (pink in Portuguese) came from my love for all things pink, and my deep appreciation of Brazilian culture.”
Rosa Media Co. Services
- Brand Marketing
- Public Relations
- Growth Marketing
Rosa Media Co. www.rosamediaco.com
Cool Mom Podcast: https://open.spotify.com/show/7sC4m3L87aPX4vsLUXGkce